News Summary: Comedians shift punchline on YouTube

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IT'S NOT TV: This summer, while much of the TV world is in reruns, a number of comedians have taken to YouTube.

SOME EXAMPLES: Amy Poehler, Rainn Wilson, Walter Latham and, in a new role, Shaquille O'Neal.

THE PROJECT: It's part of an ambitious initiative from Google's video-sharing site to plant a crop of niche-oriented channels from show business veterans. The rollout has continued through the year. Comedy is only one of the many genres among the new channels.