GEORGETOWN, Ky. (AP) — A horse that never posed in the winner's circle is living the good life in Kentucky, and his losses could mean a big win for retired thoroughbreds.

Zippy Chippy failed to win any of his 100 starts. Now the 21-year-old is emerging as a lovable ambassador for the humane treatment of horses no longer able to bring in money to pay their feed and veterinarian bills.

The horse is spending a few weeks at Old Friends, a central Kentucky farm for retired thoroughbreds. He's due to return in September to his permanent home in New York.

Old Friends is hoping to capitalize on Zippy's notoriety.

A fundraiser is planned along with Zippy merchandise. Michael Blowen, founder and president of Old Friends farm, predicts Zippy will earn more in retirement than racing.